Whatever You Think, Think The Opposite

Whatever You Think, Think The Opposite Kısa Özet

The inspired follow-up to the international bestseller It`s Not How Good You Are, It`s How Good You Want to Be. Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.