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The Role That Advertising Marketing and Branding Have in Making Us İll

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The Role That Advertising Marketing and Branding Have in Making Us İll Hakkında Bilgiler
Türü: İletişim - Medya Kitapları
Sayfa Sayısı: 140
ISBN: 9786051272986
Kapak: Ciltsiz
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  • The Role That Advertising Marketing and Branding Have in Making Us İll Kısa Özet

    There are clearly many influences on an individual‘s behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?

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