Management and Marketing Strategies for Successful Digitalization in Organizations

Management and Marketing Strategies for Successful Digitalization in Organizations Kısa Özet

İçindekiler:

CHAPTER 1 FACTORS AFFECTING THE POPULARITY OF THE CRYPTOCURRENCIES

CHAPTER 2 DECISION SUPPORT SYSTEMS AND OPERATIONAL RESEARCH APPLICATIONS

CHAPTER 3 THE IMPACT OF ORGANIZATIONAL AGILITY ON SUSTAINABLE ORGANIZATIONAL PERFORMANCE IN E-COMMERCE BUSINESSES

CHAPTER 4 DIGITALIZATION AND DIGITAL CONSUMERS

CHAPTER 5 DIGITALIZING TV BROADCASTING: THE CASE OF NETFLIX AND DISNEY PLUS

CHAPTER 6 A CONCEPTUAL INVESTIGATION OF WEBSITE ATMOSPHERE IN ONLINE SHOPPING

CHAPTER 7 DIGITALIZATION IN EDUCATION CONTENT DEVELOPMENT AND ITS IMPLICATIONS IN NEW EDUCATIONAL SETTINGS

CHAPTER 8 SENTIMENT ANALYSIS AND CHALLENGES IN TURKISH