Effective Storytelling in Digital Marketing: A Proposed Framework

Nobel Bilimsel Eserler

Elif Yılmaz

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Effective Storytelling in Digital Marketing: A Proposed Framework Hakkında Bilgiler
Türü: Akademik Kitaplar
Sayfa Sayısı: 110
ISBN: 9786257932585
Kapak: Ciltsiz
Kağıt Tipi: 1. Hamur
Basım Tarihi 2020
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Satış Rakamları 4 adet satılmıştır.
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  • Ürün Özellikleri
  • Effective Storytelling in Digital Marketing: A Proposed Framework Kısa Özet

    This book aims to enlighten marketers and academicians in digital storytelling by adopting an interdisciplinary approach that is based on both literature and marketing.

    The book includes the literature reviews in literature and marketing, the findings of the reviews, the evaluation of these findings with marketing professionals such as storytellers and digital marketing agencies, analysis of the evaluations with customers, and in conclusion, determination and explanation of the digital storytelling and its elements.

    This book is highly recommended for brands and e-commerce/trade companies that aim to build emotional connections with their customers on digital platforms, create brand loyalty and increase sales performance.

  • 1. Hamur

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