The Essentials of Today`s Marketing

İÇİNDEKİLER

RETRO MARKETING: A PRODUCT RECOMMENDATION FOR ENTERTAINMENT SERVICES 
Burcu GÖK - Özlem GÜNCAN

NEUROGASTRONOMIC MARKETING 
Ceyhun UÇUK

HR MARKETING 
Çağla DEMİR

REMARKETING and RETARGETING
Doğuş YÜKSEL

STEALTH MARKETING
Gizem TOKMAK DANIŞMAN

MARKETING 5.0 
Gürkan ÇALIŞKAN - Yakup ERDOĞAN

GLOBAL MARKETING
M. İhsan ÇUBUKCU

SOCIAL MARKETING AND NONPROFIT ORGANIZATIONS 
Melda ASLAN

BUZZ MARKETING
Nilgün KÖKSALAN

ETHICS OF DIGITAL MARKETING
Özlem KARAMAN

HYPER PERSONALIZED MARKETING 
Sefa Emre YILMAZEL

MOBILE MARKETING 
Sena ALTIN

SENSORY MARKETING
Serhat BİNGÖL

SUSTAINABLE MARKETING
Sinem SARGIN

SOCIAL MEDIA MARKETING 
Yakup ERDOĞAN - Gürkan ÇALIŞKAN

BIG DATA MARKETING 
Murat SAKAL