You`ve often read the "zero to hero" success stories of people who have reached the top.
But there are also invisible heroes.
They also have an entrepreneurial spirit. They like to adopt a new concept, event, or idea to the business they work for, considering different perspectives while having a broad vision and courage to re-establish the business if necessary. These employees are referred to as corporate entrepreneurs.
Entrepreneurship is an extremely comprehensive concept, a phenomenon, apart from what we have been told yet.
Dr. Meriç Esat Bebitoğlu as an experienced senior executive and an academician in starting up new business and innovation leadership, mentions the examples of domestic entrepreneurship and innovation practices by harmonizing with his own experiences, especially for readers who do not want to settle for examples from abroad.
The contemporary topics and fluent narrative style of the book appeals to a wide range; from business(wo)man to entrepreneurial candidates, white-collar professionals to recent graduates besides academics.
